How does your company develop pricing strategies and plans? Are you confident they’re optimal? Do you worry you’re leaving money on the table or that your competitors are stealing away valuable customers because their pricing is more appealing?

If you’re still pricing using your gut or with your sense of what the market will bear, you may want to get a little more scientific about pricing for success, and I’ve got a suggestion for you.

Per Sjofors is the founder and CEO of Sjofors & Partners, Inc., a pricing consultancy that uses AI software to identify sales and profit leaks, accurately predicting sales volume at different prices. This process correlates market research data and determines market demographics, features/functions, and even marketing messages, resulting in growth rate increases and higher profits.

Per is also on the Forbes Business Council as a pricing strategy advisor, and the author of The Price Whisperer: A Holistic Approach to Pricing Power. If you want to learn more, visit their website.